Background
To improve its business procedures, a financial services company wanted to create a new software application. To request quotes from software development vendors, they needed to issue an RFP.Project goals included understanding the client's software development needs, creating an RFP that appropriately reflected those needs, and managing the vendor selection procedure.
Approach
Stakeholders interviews for gathering requirements, created an RFP with thorough specifications and assessment standards, and oversaw the vendor selection procedure.
Scoreboard
+25.47% pageviews
+22.23% growth in sales
+12.35% average session duration
+2.64% sessions
+22.23% pages per session
-53.21% bounce rate
